In my experience, other formats, such as videos, have consistently shown that they can even generate good CTRs, i.e. The benchmark for an average conversion rate when redirected to a landing page was officially given by LinkedIn in 2019 as 2.50%. So this is quite a typical conversion rate on a B2B landing page, which we would also find in the Google Ads area, where it is often around 1% – 3%. The only difference is that with Google Ads, the click price can be as little as €2 in many areas of the search network, and less than €1 in performance max mode, because many clicks are generated from the display network and YouTube, which often come from a Click price of less than €0.50. This means: A conversion with LinkedIn Ads with the redirection to a landing page costs significantly more in most cases than with Google Ads. Now the question is: What do we get out of it – and what do we gain from it? Therefore, let’s take a look at the LinkedIn Ads conversion rates. A conversion rate indicates what percentage of users have been converted to a target action. In the B2B area, this would usually be a completed contact form, a registration, an inquiry or an appointment booking.
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